Moonvertising involves shining a powerful laser at the moon and projected an advertising message that can be seen from around the world. Coca-Cola tried to do it in 1999 as the millennium approached, but the FAA was worried about interference with aircraft (i.e. "cutting flying airplanes in half").
Now, Rolling Rock Beer has announced plans to broadcast their corporate logo at the moon on March 21, 2008. Of course, they won't really do it even though moonvertising is technically feasible. It's just part of their viral marketing campaign to get people to check out their website.
On the website, you can leave messages of your own on the faux moon for other visitors to read. You can also watch videos and download a presentation from Ron Stablehorn, a fake advertising executive, on moonvertising.
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